Producing striking, crystal-clear images, the new user-friendly Caplio RR660 is the latest addition to Ricoh’s award-winning range of digital cameras.

Key features: 6.16 MP, 3x optical zoom, ERP $299

Fitting easily into a handbag or pocket, the new 6.16-megapixel digital camera is sleek and compact weighing in at a super light 130g*. Despite its small size the RR660 is equipped with a large 2.4 inch colour LCD monitor for easy viewing.

By combining a large 6 megapixel processor with a sharp 3x optical zoom, the simple point and shoot abilities of this camera will provide beginners with the confidence to produce consistently striking, crystal-clear images. Detail and brightness of images is sustained even with A4 size prints. In addition, the RR660 also offers a 4x digital zoom.

Whether it’s coins, flowers or the human eye, close-up photography has just got that little bit closer. With the RR660, get in as close as 5cm from the subject and discover beauty not noticed before in the exciting world of macro photography.

Giving extensive choice and usability the RR660 offers six exciting options to those who like to add a touch of creativity to their digital imagery. The mode dial can be set to Auto, Program, Portrait, Landscape, Sports and Night Scene, as well as the ever-popular Movie mode.

The RR660 contains 16MB of internal memory and features an SD card slot for additional memory space. For convenience when you are on the move, the Caplio RR660 also accepts regular AA batteries until the camera can be recharged. It is PictBridge enabled and has a bonus PC web cam.

The Ricoh Caplio RR660 ERP: $299 inc GST.

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