It looks like Activision may stop making games for the Sony Playstation unless prices start to drop for the console. With the high price of consoles consumers are picking up versions of games for the cheaper Xbox and Wii instead of springing for the high-priced Playstation and games.

One of the owners of Activision, Bobby Kotick said in an interview with Times Online “They have to cut the price, because if they don’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony…When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too.”

With the worldwide economy declining in the manner that it is many businesses are starting to look more closely at how they’re doing business and where they’re losing money. Kotick said:”“I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation”

Activision is currently the world’s biggest independent computer games company, if they stopped making games for the Playstation they could do some serious damage to Sony’s sales. With a company that large threatening to drop their systems, Sony has to seriously look at the cost of the Playstaion and PSP and at least think about dropping the price. If the company doesn’t make the consoles more affordable they’ll need to do something else to entice people to start picking up more games and boost Activision (along with other game manufacturers) sales.

What video game consoles do you own? How do you feel about the pricing of the Playstation and PSP against other systems?

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